“The wonderful collaboration between our AWS infrastructure engineers and the BALR. software developers was the reason for this success. This is DevOps at it’s finest!”
Gerrit Tamboer
Chief Evangelist
High-speed cloud migration at BALR.
How BALR. became a victim (and champion) of their own success
Ensuring BALR.'s digital resilience
When luxury lifestyle brand BALR. experienced an unexpected surge in traffic following a viral social media post, their infrastructure failed at the most critical moment. Their single-server setup buckled under the pressure, taking down their e-commerce platform and cutting off revenue during peak interest. BALR. approached us with an urgent need: restore their website immediately while implementing a long-term solution to prevent future outages.
The challenge demanded both speed and strategy—we couldn't afford to deploy temporary fixes that would only postpone the next crisis. With the clock ticking and potential sales evaporating by the minute, we made the decisive choice to migrate their entire infrastructure to the AWS Cloud over a single weekend, transforming a moment of crisis into an opportunity for digital transformation.
This just might be the world’s fastest cloud migration…
A scalable and future-proof solution for the webshop could only be found in the cloud, we quickly concluded with BALR.’s lead developer. The management team was eager to make it happen fast. So we moved the entire application to the AWS Cloud, including automation and CI/CD, over the weekend.
TrueFullstaq engineers worked on both code and infrastructure changes. The short lines of communication were essential for this cloud migration at warp speed, after which the website never went down again.
In subsequent weeks, we advanced the BALR. platform even further by replacing IaaS services with PaaS and improved the webshop’s observability by implementing CloudWatch Logs and New Relic. And, of course, we implemented preemptive scalability by having marketers plan their social posts on a marketing calendar. BALR.’s social posts can go viral again, worry-free.
Want to play in the Champion’s League of cloud native?
Contact us today.
Give us a call
Get our number
Send us a note
Go to contact form